Cookie & Privacy Policy

Urban Moves, a leading independent seller of affordable housing working with local authorities and housing associations, large and small, helping to improve efficiency and meet targets – marketing and selling their new and resale shared ownership properties for owners to buyers. We provide a service to (i) End-(Clients); (ii) Suppliers; (iii) Introducer s; (iv) Associates; and (v) Affiliates together known as (“You”) or (“Client(s)” in this terms of use). We provide a multi-party business to business and business to consumer platform that enables vetted Suppliers with prescribed service level standards to connect with Introducer s and End-(Clients) that require their services (“the Service”).  


Our Cookie & Privacy Policy

This Privacy Policy only applies to individuals so either individual end-clients or individuals within the organisations that use the Service.

By using the Service you agree to be bound by this Privacy Policy and the General Terms and Conditions.  This policy (together with our terms and conditions set out in our general terms and conditions and any other documents referred to) sets out the basis on which we will process information related to individual persons and sensitive non-public data of legal entities (“Personal Data”), we collect from you or that you provide to us, as a result of your use of the Service.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.


Who are We?

Our trading name is: Urban Moves, the website address is  <>, and the domain name: <> both belong to Urban Moves Limited a registered UK private limited company, registered under Company Number. 4054356, whose registered office is at. Suite A, 10th Floor Maple House, High Street, Potters Bar, EN6 5BS (“We”), (“US”) .


What is Data Protection and Privacy?

Data protection laws are the laws by which an individual can control results which they have voluntarily given about themselves which can be abstracted into information and finally knowledge about that individual by the organization or person collecting, storing and possibly trading those results. Privacy is the right of an individual from unfair and unlawful intrusion with their private and family life.  We have the highest standards of both data protection and privacy. We will also protect the sensitive non-public data of the legal entities that use our website.


Information we may collect from you

Information Automatically Logged

We may collect your IP address to help diagnose problems with our server and to administer our web site. Your IP address may also be used to help identify you, and to gather broad demographic information such as your country of origin so we know we are reaching our targeted jurisdiction. We may share broad demographic information with third parties to provide more relevant services.

Other Information

As part of the registration process you will have to provide us with information such as your name, your address, email address, telephone number and age.
We may collect information from you for the purposes of market research so as to improve the Service. We may also collect information as to your browsing activity so as to find out which parts of the Service you prefer and to improve your User experience.

If you use a mobile device to access the Service then your location data may be made available to us. Should that be the case we will inform you as to what we intend to collect the data and what we intend to do with it, how long we intend to hold it for, and how we intend to protect it.

Licensees and sub-licensees of the Service share your data collected through the Service with us and we may process such data.



Virtually all websites providing goods or services will use cookies in order to enhance user experience by enabling that website to essentially store information about your browsing habits either for the duration of your visit (i.e. a session cookie) or for all your future visits (i.e. a ‘persistent cookie’).

Cookies do lots of different jobs, but the Cookies used on our website will only be used to authenticate and indentify you and track your browsing habits in other words we will use persistent cookies. We will also use Google analytic’s cookies. More information about Google analytic cookies can be found here.

The current laws mean that you have to opt in to receive these cookies on your hard drive therefore if you do not want to accept our cookies please discontinue using the website.


Where we store your personal data

The General Terms and Conditions, and this Privacy Policy are governed by English law and so the UK Data Protection Act 1998 will apply. The data that we collect from you is stored within the European Economic Area (“EEA”). We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. Where required we shall enter into safe harbour agreements applicable to data protection law to ensure that all parties handling and storing your information are subject to obligations at least as stringent as those applicable in the EEA.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


Message boards and Chat Rooms

Licensees or sub-licensees of the Service may provide chat facilities within the Service. Please be aware that if you chose to share your private or personal information within a public forum then this information may be accessed by third parties for inappropriate or unlawful use.  Think carefully before posting personal information online.


Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act.  Any access request may be subject to a fee to meet our costs in providing you with details of the information we hold about you.


Changes to the Privacy Policy in relation to GDPR


Privacy Notice

This Privacy Notice will help you understand how we collect, use and protect your personal information. You should also show this notice to anyone who may be on your application forms. If you have any queries about this Privacy Notice or how we process your personal information, please contact us by email:


Who are we 

The organisation responsible for the processing of your personal information is Urban Moves Limited of 60 Borough High Street, London, SE1 1XF. This means that we are a ‘data controller’ under the Data Protection Act 1998 (and, once in force, to the General Data Protection Regulation (also known as the GDPR)).


What information we collect about you

The personal data you have provided, we have collected from you, or we have received from third parties includes:

  • name, address and address history, date of birth and gender
  • contact details, including telephone numbers and email address
  • financial information
  • details about your family and dependents (e.g. your marital status and number of children)
  • information about your lifestyle and living circumstances (e.g. your employment details and home ownership)


How we collect information about you

Most of the personal information we hold about you is that which we collect directly from you, for example:

  • when you register to receive information from us
  • when you complete an application form for a property we are listing (either directly or via 3rd party website)


What we use your information for and the legal bases for processing

We may store and use your personal information for the purposes of:

(a) assessing your eligibility to purchase a shared-ownership property (as is necessary for performance of a contract between you and us and/or as is necessary for our legitimate interests);

(b) carrying out anti-fraud and anti-money laundering checks and verifying your identity (as is necessary for compliance with our legal obligations and/or as is necessary for our legitimate interests);

(c) providing services (as is necessary for the performance of a contract between you and us and/or as is necessary for our legitimate interests);

(d) using your payment details to process deposit(s) relating to an offer to purchase, and refunds (as is necessary for the performance of a contract between you and us and/or as is necessary for our legitimate interests);

(e) communicating with you about your applications, viewing appointments, and offers to purchase, including responding to your enquiries (as is necessary for the performance of a contract between you and us and/or as is necessary for our legitimate interests);

(f) undertaking market research and statistical analysis, including analysing your use of our website. This allows us to develop new, or improve existing, products and services (as is necessary for our legitimate interests); and

(g) fulfilling our obligations owed to a relevant regulator, tax authority or revenue service (as is necessary for compliance with our legal obligations and/or as is necessary for our legitimate interests).

Our “legitimate interests” as referred to above (and below) include our legitimate business purposes and commercial interests in operating our business in a customer-focused, efficient and sustainable manner, in accordance with all applicable legal and regulatory requirements.


Using your personal information for Marketing

We will send you marketing about similar products and services by telephone, email, SMS and through digital channels. Digital channels include social media and similar such digital marketing channels. We may upload and match the personal data you provide to us with the data you provide to social media and similar such digital marketing channels. This allows us to improve our knowledge of you and, in return, serve you with relevant marketing messages.

You can object to receiving marketing from us at any time. Please follow the unsubscribe link in our marketing emails or SMS; or send us your name, address and date of birth via email to

We consider that it is within our legitimate interests to send you information about our products and services for marketing purposes.


Who we share your data with

Where relevant given the nature of the services provided to you, we may also share your information with the following categories of third parties:

  • Housing Associations, Local Authorities, Financial Advisors, Solicitors, Building Management Companies and others who are involved with the process of purchasing a shared ownership property (as is necessary for the performance of a contract between you and us);
  • For rental clients; third party service providers who we instruct for the purposes of referencing, handling property maintenance, including repairs, cleaning, inspection, photography, etc (as is necessary for the performance of a contract between you and us);
  • third party data suppliers, as explained under “How we collect information about you” (as is necessary for our legitimate interests);
  • third party service providers such as Local Authorities for Council Tax & utility companies (as is necessary for the performance of a contract between you and us and/or as is necessary for our legitimate interests and/or is our legal obligation);
  • fraud prevention agencies and associations, (as is necessary for compliance with our legal obligations and/or as is necessary for our legitimate interests);
  • regulators and law enforcement agencies, including the police, the Financial Conduct Authority, HM Revenue and Customs or any other relevant authority who may have jurisdiction (as is necessary for compliance with our legal obligations).


Processing outside of the European Economic Area (EEA)

The personal information that we collect from you, and which is shared with some fraud prevention agencies, may be transferred to and processed in a destination outside of the EEA. It may also be processed by staff operating outside the EEA who work for one of our suppliers. In these circumstances, your personal information will only be transferred on one of the following bases:

  • the country that we send the data is approved by the European Commission as providing an adequate level of protection for personal information; or
  • the recipient has agreed with us standard contractual clauses approved by the European Commission, obliging the recipient to safeguard the personal information (in particular, our transfer of personal information to suppliers in India and the United States for marketing, IT development and IT testing purposes are protected in each case by the use of appropriate model clauses); or
  • there exists another situation where the transfer is permitted under applicable data protection legislation (for example, where a third-party recipient of personal data in the United States has registered for the EU-US Privacy Shield).


How long your information is kept

We will retain your personal information for a number of purposes, as necessary to allow us to carry out our business. Your information will be kept for up to 7 years on our main systems after which time it will be archived, deleted or anonymised. If you are considered to pose a risk of fraud or of money laundering, your data can be held by fraud prevention agencies for up to 6 years from its receipt by them. Please contact them for more information. Any retention of personal data will be done in compliance with legal and regulatory obligations and with industry standards. These data retention periods are subject to change without further notice as a result of changes to associated law or regulations.


Your rights

Under the Data Protection Act 1998 you have the following rights:

  • to obtain access to, and copies of, the personal information that we hold about you;
  • to require that we cease processing your personal information if the processing is causing you damage or distress; and
  • to require us not to send you marketing communications.

Once the GDPR comes into force on 25 May 2018, you will also have the following rights:

  • to require us to erase your personal information;
  • to require us to restrict or object to our data processing activities;
  • to receive from us the personal information we hold about you which you have provided to us, in a reasonable format specified by you, including for the purpose of you transmitting that personal information to another data controller; and
  • to require us to correct the personal information we hold about you if it is incorrect.

Please note that these rights may be limited by data protection legislation, and we may be entitled to refuse requests where exceptions apply.

If you are not satisfied with how we are processing your personal information, you can make a complaint to the Information Commissioner.

You can find out more about your rights under data protection legislation from the Information Commissioner’s Office website: